The Crow here for c4ocradio.com
The buzz over 420 isn’t just media hype, April 20 ― aka “420” ― is considered pot’s biggest day, according to cannabis industry insiders like Robert Arabian, founder of Pop-Up Potcorn, a line of cannabis-infused microwave popcorn, and it should only get more popular now that 33 states have legalized marijuana for medical or recreational purposes. “These days, 4/20 has turned into the biggest Holiday in the cannabis industry and serves as a day of celebration for the advancements the industry has made in the legal space,” Arabian told HuffPost. How is the marijuana industry changing you ask? Here are some significant changes for 2019: Everything CBD — or cannabidiol, the nonpsychoactive ingredient in the marijuana plant — is popping up in all sorts of products, including face masks, jelly beans and even burgers, despite the lack of evidence of its effectiveness for easing pain, insomnia, anxiety and depression. CBD will be sticking around for quite a while, though maybe not in its current form according to Michael Christopher, the CEO of Mood33, a California-based cannabis-infused beverage brand. “We are seeing some proliferation of CBD-infused products that are starting to overwhelm consumers,” Christopher told huffpost.com . “From $9 CBD-infused donuts to $14 CBD-infused brownie mix.
More Women Are Using Marijuana: Sheena Shirvai, director of consumer communications for Eaze, a cannabis-delivery company in California, says women are now behind 75 percent of orders. Last year, baby boomers were seen as the future of sales, but industry experts now see women as the next budding market. Dr. John Oram, the Founder/CEO of NUG, a cannabis company specializing in concentrates, said “soccer moms” are coming into the business in droves ― and it shouldn’t be a surprise. Oram told HuffPost. “Moms generally make the health and wellness decisions in the household. It is natural to expect women to play a greater role in choosing quality cannabis products.” Ray Landgraf of Island Cannabis, which deals with cannabis production technology, says there’s a thirst for pot-infused drinks. “We’re really early on beverages where people are just figuring out the science that will make cannabis beverages a really unique experience. Marijuana Delivery Is The Future: The idea of brick-and-mortar bud shops popping up like Starbucks is one that should be nipped in the bud, according to Brad McLaughlin of BudTrader.com, which bills itself as “the largest cannabis social media platform.” “Dispensaries will go the way of Blockbuster Video. You heard it here first,” McLaughlin said. “People don’t want to leave the pad, especially in major metropolitan cities with heavy traffic congestion like New York, LA and places where it’s cold.” However, many industry insiders such as Bryson Bulda, brand manager of LBS Distribution, a California cannabis company, believe dispensaries are crucial to building burgeoning bud businesses. “Going to a dispensary and talking to budtenders is the only way to actively learn from products and what you are consuming.”
The Crow is a contributing writer for c4ocradio.com/listenlive
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