Internet Radio vs. F.M. Radio.
With all of the streaming music outlets to listen to music nowadays. If you asked me 10 years ago, I wouldn’t even know what you were talking about. The amazing thing is these streaming stations are growing at a eye raising rate, This is indicative of the ever-swelling digital wave of media channels.
On the other hand, F.M. radio is still a Powerhouse. It’s reliable and has evolved, supporting new technologies, like streaming, as the world has changed. Streaming isn’t really “flooding” radio at all. Nielsen Media Research states that more than 90 percent of U.S. consumers over age 12 tune into traditional AM/FM radio. Leading streaming radio stations such as Pandora reaches 15 percent of Americans, Spotify reaching about 5 percent.
Read more at: https://www.marketingarchitects.com/blog/streaming-vs.-terrestrial-radio-who-will-win
https://www.marketingarchitects.com/blog/streaming-vs.-terrestrial-radio-who-will-win
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